ALAN FERNANDEZ

alan@alanfernandez.com

650-759-8300

 

OBJECTIVE: To be of service, utilizing my diverse skill set to drive positive customer experiences and revenue, while being part of a determined, symbiotic, ambitious and well spirited team.

 

REGENERATIVE MEDICINE FOUNDATION (2007-2017) – Advancing stem cell science and the field of regenerative medicine

Associate Director (Prior positions: Director Business Development and Director of Public Outreach)

  • Secured leading academic institutions, hospitals, state economic development offices and select foundations to become organizing partners of the World Stem Cell Summit; in addition to 60-70+ exhibitors and sponsors per year, generating $600,000+ annually

  • 10+ years grass roots outreach and eco-system engagement in support of attendee marketing, generating 1,300+ attendees and $300,000 in revenue annually

  • Created media trades valued up to $250,000+ a year with scientific publishers, blogs, national and international publications, etc. in support of audience development for the World Stem Cell Summit, resulting in millions of impressions annually

  • Engaged investment banks, venture capitalists, angel investors, analysts, emerging companies and public companies raising finance in the RegMed Capital Conference

  • Involved in all aspects of conference, production (sponsor & exhibitor acquisition, negotiation, contracting, agenda development, speaker acquisition / placement, organizer and sponsor relationship management, audience acquisition, etc., event company management and marketing etc.)

  • Gained endorsement for the World Stem Cell Summit and created co-marketing relationships (print, direct mail, social media) with 100’s of disease advocacy organizations, as well as economic development offices and bio associations in support of the annual World Stem Cell Summit

  • Generated media trades with leading scientific publishers to the Financial times valued at over $250,000 of print and digital exposure

  • Enrolled companies and academic opinion leaders in support of the bi-partisan REGROW Act, which was incorporated in to the 21st Century Cures Act (2016), and served to institute supportive policies for cellular therapies at the FDA.

  • Interviewed key opinion leaders and collaborated with production company to create educational and promotion videos

  • Secured $300k of pro-bono services to support RMF including strategy, public relations, integrated communications and website development

 

BURRILL & COMPANY (2006-2008), San Francisco, California - Diversified life sciences financial services firm

• Sponsorship and exhibit sales in support of: The Stem Cell Meeting, The Personalized Medicine Meeting & The Stem Cell Summit

  • Engaged patient advocacy organizations in The Stem Cell Summit as endorsing organizations and supported audience development

  • Marketing of the Burrill & Company annual Biotech report and the 20th Anniversary edition

  • Hired by Executive Director of Regenerative Medicine Foundation that partnered with firm to produce The Stem Cell Summit

 

DOW JONES FINANCIAL INFORMATION SERVICES (2004-2006), San Francisco, CA – Producing private equity and publishing information products for the venture capitalist and private equity investors

Business Development Manager

  • Sponsor and exhibit sales supporting VentureWire conferences: Healthcare Innovations Conference Datacenter Ventures Wireless Ventures, Technology Showcase & Consumer Technology Ventures

  • Advertising sales for Dow Jones VentureWire newsletters

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GLOBAL REACH GROUP (2002-2003), Redwood City, CA. Provider of integrated communications and customized marketing and business development solutions

Co-Founder, Managing Principal

  • Extensively researched market trends, labor market and the needs of executives

  • Developed and executed strategy in response to realized market opportunity for multi-disciplinary; ad hoc team creation

  • Developed sales strategy for an early stage marketing company that enabled technology marketers to immerse consumers and a high-touch educational experience to engage, learn and have a higher chance of purchasing in malls

  • Provided support in the naming of a next generation work station for a leading computer manufacturer

  • Conducted market research for a mid-sized lighting company and analyzed potential for entry to a new market

  • Created small-medium business market entry strategy for a web traffic management company

  • Provided a leading photonics marketing communications counseling to support a major acquisition

  • Gained value insights to building and leading teams; managing project implementation, and increased my understanding of most marketing disciplines

 

ETEST, INC. (2000-2001), Sunnyvale, CA. eTest was a consultancy that delivered complex, large scale website development engineering services

Director of Sales

  • Cold called, developed and managed strategic customer relations that generated a high percentage of eTest’s revenue and that firm’s customers’ value.

  • Secured scalability testing engagements with Visa International, Citibank, Gymboree and SBC Communications

  • Enabled clients to have high degrees of confidence that their mission critical consumer financial websites would be able deliver service as expected

  • Hired by former VP of Sales from Nobix (see below)

 

EXORDIUM GROUP (1999-2000), Woodside, CA. Strategic integrated sponsorship marketing agency

Director of Business Development (promoted from Business Development Manager)

  • Achieved sales to provide sponsorship consulting services to AMD, ETRADE and Intel, effectively closing sales that began with a cold call

  • Enabled company executives to make strategic sponsorship marketing decisions, grounded in metrics to enable decisions and tracking of return on investment

  • Gained experience in strategy development, integrated marketing, branding, social media campaigns, etc.

 

ZIFF DAVIS (1997-1999), Foster City, CA -Diversified technology publishing and events company

Business Development Manager (Promoted from Account Manager to Business Development Manager)

  • Achieved $2mm in sponsorship sales, securing six-figure commitments from Citibank, Compaq, Gateway, Lucent, MCI, Tandem for the GII Awards, “The Oscar of the Internet”

  • Produced 200% of budget, selling 19 IT sponsorships and secured 45 exhibitors in 3 months for the Citrix Thin-Client Server Computing Conference (Total budget: $1.3 million), closing Microsoft, NCR, Tektronix, Unisys, etc.

  • Secured over 50 exhibitors for the Adobe, Macromedia and Microsoft Partner Pavilions at the Seybold and Windows NT Intranet Solutions Expositions, achieving maximum exhibit space availability

  • Gained sold event, sponsorship and operations background

 

ENLIGHTEN SOFTWARE SOLUTIONS, INC. (1996-1997), Foster City, CA -Enterprise software company, providing UNIX and Windows administration and event monitoring solutions

Sales Executive

  • Developed sales pipeline in excess of $1.5mm in 4 months for new product launch

  • Closed Wells Fargo, producing 25% of 4th quarter income for the headquarter sales team

  • Enabled network administrators to optimize management of their networks and user experiences through real time event monitoring and notification

 

NETWORK INFORMATION TECHNOLOGIES (1995-6), Cupertino, CA. - Enterprise access control. (Acquired by Memco)

Manager Strategic Relationships

  • Prospected for beta-test sites

  • Provided support to first major enterprise account for NIT

  • Enabled IT security administrator to control access and have real time monitoring of mission critical systems

 

CENTERLINE SOFTWARE (1993-1995), Sunnyvale, CA Object oriented programing productivity solutions. (Acquired by Veritas)

Sales Representative

  • Exceeded 1994 quota by 53%

  • Enabled C and C++ object oriented developers to optimize creation of software programs

 

NOBLIX (1992-1994), San Mateo, CA - event processing company

Sales Representative

  • Generated 35% of company’s 94 revenues; consistent top sales performer

  • Actively leveraged install base to derive more revenues

  • Enabled datacenter managers to optimize manufacturing job scheduling and error checking

 

ENVISIONS SOLUTIONS TECHNOLOGY, INC. (1990-1992) - Burlingame, CA Direct marketer of optical scanning solutions. (Acquired by UMAX Technologies, Inc.)

Sales Representative

  • Top 5% in revenue generation

  • Developed inventory and purchasing control procedures for company product lines

  • Produced surveys and procedures to ensure higher customer satisfaction levels, while reducing product returns

 

Education:

Menlo College – BS Management 2004

 

Certificates: (Sales, leadership, management):

Strozzi Institute – Embodied Leadership 2001

Strozzi Institute – Leadership 1 and 2 1996-8

The Aji Network – Business Professionals Course 1996-1998

Dale Carnegie – Sales Course 1992-3 - invited twice to assist in two 13-week sales training courses

 

Volunteering:

Hearts for the Homeless 2018 – present

Menlo College Alumni Council Member 2018 - present